One LinkedIn post. 15 demos booked. That's what happens when your CEO's content is engineered for pipeline, not applause.
Currently writing for B2B SaaS CEOs across fintech, dev tools, and HR tech.
Every post is engineered to drive a specific business result. Not impressions. Not followers. Pipeline.
One post. 15 demos booked directly from LinkedIn. Real post, real pipeline.
Fill a webinar with 623 signups from a single CEO post. No ads required.
Drive 200+ product signups from one piece of CEO content that compounds.
Every buyer in your market noticed. Category ownership earned with one post.
Turn one product insight into 200 signups. Founder knowledge converted to pipeline.
500 registrations. One post. 48 hours. No paid distribution needed.
Ads stop working the moment you stop paying. Every post I write builds on the last. Your CEO's authority grows. Your pipeline grows with it.
I interview you for 30 minutes each month. I pull out the founder-level insights your buyers actually care about. The takes only a CEO can make. The stories only you can tell.
Every post is built around a specific business outcome: demos, signups, or webinar fills. I write the hook, the narrative, and the call-to-action. You approve it. I publish it.
After every post, I report on pipeline created. Demos booked. Signups captured. Revenue attributed. You know exactly what your LinkedIn is worth in dollars, not likes.
Ads stop the moment you stop paying. This compounds.
Every post tracked to pipeline. Demos booked, signups captured, revenue attributed. Post 50 builds on the audience post 1 created.
Here's why they didn't work.
You don't have time. And even when you do, one post a month doesn't build momentum. The LinkedIn algorithm rewards quality and consistency. One high-quality post per week, every week, compounding. That's the job.
Great for blog posts and SEO. But your content marketer can't post as the CEO. Founder-led content performs differently because buyers trust people, not brands. Your marketer can't fake your voice or your authority.
Most ghostwriters optimize for engagement. Likes, comments, follower growth. That's the wrong target. I optimize for pipeline. Every post has a business outcome attached before I write a single word.
LinkedIn ads cost $50-100 per click. One organic post that books 15 demos costs you nothing in ad spend. And unlike ads, organic authority compounds. Post 50 builds on the audience post 1 created. Ads give you rented attention. This gives you an owned channel.
AI can write a post. It can't extract the founder-level insight that makes buyers stop scrolling. It can't read the market and know which angle will drive demos this week versus next. And your audience can smell AI-generated content. That's the fastest way to destroy a CEO's credibility on the platform.
Outbound works better when your CEO has a presence. Every cold email your SDRs send, the prospect checks LinkedIn first. If your CEO's profile has nothing (or worse, generic corporate content) you've already lost trust before the call. This makes every other channel more effective.
Your competitors are spending $50K/mo on ads that get ignored.
Every post tracked to pipeline. Every dollar attributed. One channel that compounds while everything else decays.
Book a pipeline call →